![[IMG_1969.jpeg]] # 👋 I am Florian Lohse, a designer/engineer/strategist working at the forefront of filmmaking technology with [ARRI Camera Systems](https://www.arri.com/en). [Artificial Ocean](https://www.artificialocean.net/) is my regular publication on mundane futures for the technosphere - **feel free to subscribe!** You may get in touch with me via [Bluesky](https://bsky.app/profile/florianlohse.bsky.social), [Instagram](https://bsky.app/profile/florianlohse.bsky.social), [Threads](https://www.threads.net/@floriansoon), [Mastodon](https://mastodon.social/@florianlohse) or [LinkedIn](https://www.linkedin.com/in/florian-lohse-945040ab/). ## Notes This site features a collection of insights I've gained over the years on system design and shaping better futures, as well as observations from the filmmaking industry. ==All content here is work in progress by nature.== *2024* [[Franchise storytelling has become cultural fracking]] [[Streaming is the new Cable, more elegantly commoditized]] [[Technology expands access to culture but diminishes its value]] [[Hollywood is dead, but it may yet be reborn]] [[Expected Agency shapes Future Thinking]] *2023* [[Everything is forever until it is no more|Everything is forever, until it is no more]] [[Superheroes are reactionary poster childs]] [[Hot takes are tempting but lead into rabbit holes]] [[Cinema is a medium of the collective]] *2022* [[A comet impact is a bad metaphor for climate change]] [[Futurism is a nostalgic style, not a progressive movement]]