![[IMG_1969.jpeg]]
# 👋
I am Florian Lohse, a designer/engineer/strategist working at the forefront of filmmaking technology with [ARRI Camera Systems](https://www.arri.com/en).
[Artificial Ocean](https://www.artificialocean.net/) is my regular publication on mundane futures for the technosphere - **feel free to subscribe!**
You may get in touch with me via [Bluesky](https://bsky.app/profile/florianlohse.bsky.social), [Instagram](https://bsky.app/profile/florianlohse.bsky.social), [Threads](https://www.threads.net/@floriansoon), [Mastodon](https://mastodon.social/@florianlohse) or [LinkedIn](https://www.linkedin.com/in/florian-lohse-945040ab/).
## Notes
This site features a collection of insights I've gained over the years on system design and shaping better futures, as well as observations from the filmmaking industry.
==All content here is work in progress by nature.==
*2024*
[[Franchise storytelling has become cultural fracking]]
[[Streaming is the new Cable, more elegantly commoditized]]
[[Technology expands access to culture but diminishes its value]]
[[Hollywood is dead, but it may yet be reborn]]
[[Expected Agency shapes Future Thinking]]
*2023*
[[Everything is forever until it is no more|Everything is forever, until it is no more]]
[[Superheroes are reactionary poster childs]]
[[Hot takes are tempting but lead into rabbit holes]]
[[Cinema is a medium of the collective]]
*2022*
[[A comet impact is a bad metaphor for climate change]]
[[Futurism is a nostalgic style, not a progressive movement]]